Search engine optimization (SEO), also known as search engine marketing or SEM, is the art and science of increasing web site or blog traffic from search engines through organic or unpaid traffic. Unpaid web traffic can come from several types of searches, such as image search, video search, news search, and industry-specific vertical search directories. Organic traffic is generated largely from inbound links to web pages by other websites. Organic search traffic tends to be a better quality than paid search traffic.
There are two main factors that affect SEO’s quality and volume of web traffic.
One factor is called “quality” and the other factor is called “volume.” Quality traffic is more likely to convert than do paid traffic. That is, visitors will generally be much more interested in what the website has to offer and more likely to stay long enough to actually purchase a product or service offered there. The opposite is true of paid traffic.
Quality and volume are related to each other because quality products and services get more attention than do cheap services or poorly designed sites. Therefore, the overall quality of your web site will have a direct effect on how many visitors you receive and how many of those visitors will convert into buyers. Therefore, search engine optimization services require careful consideration of the type of sites being optimized so that the most visitors possible can be achieved and the least conversions possible.
Search engine optimization services can also be quite helpful when it comes to gaining high rankings on the major search engines. Higher rankings on the search engines improves your chances of appearing in the first results pages (SERPs). This is critical for several reasons. First of all, the more often your site appears in the first SERPs – the more visitors you will attract.
Secondly, having a higher ranking improves your position in the search engines like Google.
For example, according to search engine optimization services include ranking your web design according to various algorithms used by the search engine to rank pages. These algorithms are proprietary and not all SEO services include access to them. This information is best kept within the companies that perform the actual optimization so that it can be used exclusively for their clients’ websites.
Another important consideration in the area of search engine optimization services include using strategies that use negative keywords in moderation. One way this is done is through the use of “white hat” techniques. Negative keywords are used with caution because negative keywords can cause users to click on your competitors’ websites. “White hat” techniques use negative keywords in moderation as well as positive keywords in conjunction with negative keywords. These techniques have been shown to increase website traffic and rankings in the search engine results.
Finally, another element of search engine optimization services incorporate copywriting and SEO copywriting. Copywriting is important because it gives your prospective clients a clear understanding of what it is you have to offer. For example, if you’re an online marketing company and you’re marketing a travel program, your copywriting will inform the reader that this program has been designed especially for busy professionals who want to save time when planning their trips. The web design firm you hire for your web design also performs SEO copywriting for your site. Thus, not only does your web design firm perform SEO advantage, they also perform search engine optimization and copywriting to give your business the online marketing edge you need.
- There are many elements of SEO optimization that were made popular by the introduction of the Google search engine.
- For example, Google started offering daily searches for links that were relevant to a site.
- This is why blogs, websites, article directories, and web design firms are experiencing increased traffic and profits.
- The introduction of Google gave every individual the power to be heard by millions of potential customers.
- With all these tools in place, online businesses are quickly becoming the number one choice for many people looking to get the information or goods they need.